It was recently suggested that I look at a particular website to see what I could learn from their advertising techniques. I did. I learned that in order to be “a major player” I would have to speak to you as though you’re idiots; list my products with precautions; list ingredients in a manner that you can’t comprehend; demean and insult you. I don’t think so. I’d rather offer you integrity and respect. I know that I can be bull-headed so I did as suggested. I went to ** website and studied a significant number of their products and “marketing techniques”. Before I list their “techniques” I’d like to say that I don’t know all things. What I do know, Chemicals create harm and marketing campaigns that target our sensitivity and do not honor our individuality, are exploiting our vulnerabilities. If you can’t pronounce an ingredient or the product makes you feel “less than” don’t buy it. Send unethical corporations to hell. Quickly. We matter; we don’t often “fit into their campaigns” but our uniqueness is what makes the world so beautiful. Of this I have no doubt. Here’s what a “world famous beauty website” offers: 1 oz / $95.00 (I’m not certain, but I believe from advertising “we won’t have wrinkles”)? Oh, the precautions? “Discontinue use if skin irritation develops or increases; if irritation persists, consult a health care practitioner; Keep out of reach of children”. Personally, anything that advises me to “keep out of reach of children” – well, that’s just not going to fly with me. But at any rate, here’s their “wrinkle cure” (I’d rather have wrinkles): Water, Butylene Glycol, Glycerin, Alcohol, Caprylic/Capric/Succinc Triglyceride, Ascorbyl Glucoside, Polymethylsilsesquioxane, Isohexadecane, Lactic Acid, Maltitol, PEG-60 Hydrogenated Castor Oil, Aminomethyl, Propanediol, Phenoxyethanol, PEG-32, PEG-8, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Citrate, Sodium Hydroxide, Decyloxazolidinone, PEG-7 Glyceryl Cocoate, Tocopheryl Acetate, Parfum, Tetrasodium Edta, Faex, Lecithin, Calcium Pantetheine Sulfonate, Acacia Senegal Gum, Pyrus Cydonia Seed Extract, Salicylic Acid, Xanthan Gum,Malva Sylvestris Extract, Alcaligenes Polysaccharides, Dimthylmethoxy Chromanol, Hydrolyzed Soy Flour, Adenosine, Sorbitol, Biosaccharide Gum-1, Pentylene Glycol, Hydrolyzed Soy Protein, Sodium Metabisulfate, Algin, Citric Acid, Aframomum Angustifolium Seed Extract, Butylphenyl Methylpropional, Thiohistidine, Limonene, Polyvinyl Alcohol, Oenothera Biennis Root Extract, Kluyveromyces Extract, Cellulose Gum, Ethyl Hexylglycerin, Alpha- Isomethyl Ionone, Geraniol, Potassium Sorbate, Plankton Extract, Potentilla Erecta Root Extract, C1 14700 (Red 4), BHT, Tocopherol. Another product (offered for “chubby”): “Time released, caffeine-packed liquid workout for lazy abdominals with energizing amino acids”. What?? From what I gather this is an “instant fix” if your abdomen is more “chubby” than you’d like. (I’m not sure if you drink it or apply it to “your chubby”): Water (Aqua), Alcohol Denature., Cyclopentasiloxane, Peg-8, Menthyl Lactate, Phenoxyethanol, Peg-40 Hydrogentated Castor Oil, Carbomer, Caffeine, Fragrance (Parfum), Disodium Edta, Menthol, Butylene Glycol, Salicylic Acid, Creatine, Ethylhexylglycerin, Sodium Hydroxide, Acacia Senegal Gum, Methylparaben, Propylene Glycol Alginate, Limonene, Blue (Ci 42090). My take? Nothing will diminish your “chubby” unless you’re willing to sweat. If you believe that you can “rub something on your belly” and wake up in the morning with a “firm abdomen” the company selling “chubby” loves you. Below is their “back up product” (in case “chubby” didn’t work). “FatGirl” (Personally, I find this advertisement disgusting): “Get a full night's 'booty' sleep with this supercharged sister to ** formulated with an encapsulated slenderiZZZe complex &“Good night, sleep ‘tight’, don't let the bed 'blubs' bite”. Let the bed blubs bite? Water, PPG-3 Benzyl Ether Myristate, Butylene Glycol, Cyclopentasiloxane, Squalane, Butyrospermum Parkii (Shea Butter), Cetyl Alcohol, Dipropylene Glycol, Glyceryl Stearate, Nelumbo Nucifera Leaf Extract, Palmaria Palmata Extract, Lavandula Angustifolia (Lavender) Flower Extract, Camellia Oleifera Leaf Extract, Fragrance, Sodium Hyaluronate, Retinyl Palmitate, Tocopheryl Acetate, Carbomer, Glycerin, PEG-75 Stearate, Polyvinyl Alcohol, Chlorphenesin, Ceteth-20, Steareth-20, Sodium Hydroxide, 1,2-Hexanediol, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate, Phenethyl Alcohol, Disodium EDTA, Xanthan Gum, PPG-2 Methyl Ether, Ethylhexylglycerin, Phenoxyethanol, Sodium PCA, Urea, Methylisothiazolinone, Polyquaternium-51, Trehalose, Tropolone, Linalool, Benzyl Benzoate, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Red 33, Blue 1. Last research (I couldn’t take anymore) “Post Partum”: Again, I’m not certain, but from “advertising” I’m led to believe that if I “rub this on myself” I won’t have “post partum blues”? The precautions? “Not recommended to apply on Cesarean scars” (hmmm, why)? Water, PEG-6, Butylene glycol, Dextrin, Phenyl Trimethicone, Acrylates/C10-30 alkyl acrylate crosspolymer, Dimethicone/Phenyl vinyl Dimethicone Crosspolymer, Fragrance, Sodium Hydroxymethylglycinate, Xanthan Gum, PPG-26-Buteth-26, Genistein, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hydroxide, Glucose, Hydrolyzed Soy Protein, PEG-40 Hydrogenated Castor Oil, Sophora Japonica Flower Extract, Hydrolyzed Avocado Protein, Maltodextrin, Centella Asiatica Extract, Sorbitol, Citric Acid, Lupinus Albus Seed Extract, Pentylene glycol, Red 40, Yellow 10, Tocopherol. My take? Be smart; be aware; honor yourself; know what you’re supporting and without question, love your Divine uniqueness. Any company exploiting that, send them to hell. On the fast track. Elise Muller, Proprietor / Artisan Mountain Spirit Botanicals (Hand-crafted pure Botanical skincare) formulated with ingredients that you can pronounce / that benefit your well-being / support your Divine uniqueness.